News

29 April 2009

Freeview Appoints General Manager

PRESS RELEASE:
Monday, 27 April, 2009

Freeview Appoints General Manager

Rick Friesen, Chair of the board of Freeview, today announced the appointment of Sam
Irvine as General Manager for Freeview.

“Sam has been Marketing Manager for Freeview since December, 2006. He has been an
important part of Freeview’s successful development and his skills in the position made
him the ideal candidate to take on the role of General Manager,” said Mr Friesen.

“The entire Freeview board expressed complete confidence in Sam and are convinced
the organisation will continue its strong growth under his leadership” said Mr. Friesen.

Commenting on the appointment, Mr. Irvine said “I’m really looking forward to the
prospect of embracing future technology and content so that Freeview can continue to
offer consumers the best value for money possible.”

In just over two years, Freeview has launched both terrestrial High Definition and satellite
free-to-air platforms for radio and television and has seen rapid acceptance of the
service, with over 14% of New Zealand homes now receiving Freeview.

“Today, more than ever before, a digital, high quality, free television and radio service is
what the public is looking for and Freeview provides exactly that,” concluded Mr Irvine.

ENDS

More information regarding the current Freeview service and future plans can be found
on Freeview’s website: www.freeviewnz.tv.
For more details please contact:

For Freeview:

Paul Gunn
TBWA\PR
09 366 6266 or 0274 409 964

Kelly Bennett
TBWA\PR
09 366 6266 or 021 380 035